Name:		Firoz Badar (Vice President & Business Head)
Company: Address:		RDK International Lightings LLC Office # 1314,Grosvenor House Commercial Tower Sheikh Zayed Road P. O. Box 121655 Dubai, United Arab Emirates	Tel.: +971 4 3297 227   Fax: +971 4 3297 337 Mob.: +971 50 9200 695 E-mail: firoz@rdkinternational.ae Website: www.rdkinternational.com

Short Profile of the Person:
With graduation in Electronics & Power Engineering & post-graduation in MBA (Marketing), Firoz brings with him a rich experience of the lighting industry, having worked his way up through various departments of the lighting industry - from Sales & Marketing to Lighting Design and Application with Philips and Business Development & Key Account Management to Country Head – Marketing of the German lighting company Trilux (a joint venture with Bajaj Electricals, India). He also had a successful stint in North America and Ottawa, Canada as a Lighting Consultant, where he worked on various renowned projects like The Royal Conservatory of Museum, Toronto and The Rido Hall (Official residence of the Governor General of Canada), Ottawa. As head of RDK International operations since 2007, Firoz has been instrumental in the exponential growth of the company in the UAE and the Middle East.

Short Profile of the Company:
RDK International, a Dubai, UAE-based company was established in 1987 with the intent of bringing state-of-the-art lighting products & solutions to the Middle-East. With Head-Quarters and the integrated Lighting Design Studio at London, UK, it has since become a clear leader in its domain, having handled some of the most iconic projects of the region and the world.

At RDK International, we provide the entire Spectrum of Integrated services in Lighting Solutions - whether it is getting involved with the architects at the conception stage to build lighting design as an integrated part of the project, defining technical specifications, supplying & installing quality lighting products during the execution stage, providing value-engineering services at any stage in order to help re-align the project objectives and costs with changing market dynamics and conducting light audits with comprehensive reports for the existing installations.

Our product & services portfolio covers the entire range of lighting needs, including Outdoor and Indoor/Interior Lighting for Residential, Commercial, Retail, Hospitals, Parks, Roads & Streets, Parking, Tunnel, Industrial, Sports Complexes, Lighting Controls, Emergency, Central Battery Systems etc.

Our key strength lies in the fact that we work closely with architects, interior designers & landscape engineers to develop designs & solutions that are not only energy-efficient but also result in considerable cost savings for our clients.