Market research



The key to success in business is knowledge.

Sesam Business Consultants provide this valuable knowledge with our comprehensive market researches. We provide you with the insight information you need to successfully develop new markets in the GCC region for you.

Obtaining reliable data about a market’s potential, competitors and the general environment can be challenging, especially in the Middle East. The region lacks the comprehensive statistical data found in Europe and is a market driven by relationships, that is hard to measure from the outside.

Sesam’s market analyses are tailored to your needs, carried out by reliable, highly experienced consultants.

  • How large is the market?
  • What is my target clientele like?
  • Which products are in demand? How large is the demand?
  • Which local competition do I have to face?
  • Which international players are active in the market?
  • Which maturity stage is the market in?
  • What are the local trends?
  • Which market entry barriers do I have to face?
  • What are the market dynamics?
  • What are the peculiarities of my target market?

All these questions will be answered, focusing on your specific sector and value proposition.
We also offer services for companies looking for representatives, agents or distributors in the GCC markets and carry out back ground and due diligence checks.

Our consultants use statistical and background information, field research methods as well as informal sources in order to obtain all necessary data. The main focus of our work is qualitative market research mainly conducted through in-depth face-to-face interviews.

Sesam has worked successfully with local and international public institutions and organizations as well as private companies in the past and is looking forward to accelerate your business now.

We have tailor-made products on offer for individual companies as well as industry associations looking to get an insider view of the GCC markets.
To learn more about Sesam’s market researches and to get a quote please contact:

Ms. Linda Zollondz
Tel.: +971 4 4356616

Our work

On behalf of Italian associations of machinery manufacturers Sesam Business Consultants, in partnership with SAGECO, carried out an extensive market research based on a large number of in-depth face-to-face interviews. The areas of focus were the metal, plastics, glass and textile processing industries and major market players in the three main industrial regions of Saudi Arabia: Riyadh, Jeddah and Dammam. The task was to determine the consumer behaviour: which types of machinery are in demand in the market, which countries of import and brands dominate the market, what is the turnaround for machinery in Saudi Arabia and the state of maturity in the concerned industries.

Through the in-depth face-to-face interviews and secondary research Sesam was able to draw a clear picture of the concerned industries and provide the client with valuable insight information about a market that is otherwise very difficult to evaluate.


The report compiled by Sesam Business Consultants has been deemed satisfactory, no objection has been brought to our attention from the Italian associations, those are supposed to be contented with the result of the research and the report compiled on basis of the face-to-face interview findings. Sesam’s work has given us valuable insights to the concerned industries that would have been very difficult to obtain by ourselves in such a short timeframe and our limited staff.

Mr. Giovanni Pacitti, Director, Italian Trade Commission Riyadh, Kingdom of Saudi Arabia

Project partners:

Saudi-German Investment & Development Co. Ltd. SAGECO, Riyadh, Saudi Arabia (support for projects in KSA)
Canadian Embassy to Saudi Arabia, Saudi Arabia
Italian Trade Commission Dubai, United Arab Emirates
Italian Trade Commission Riyadh, Saudi Arabia
Sustainable Development Technology Canada, Canada
Pulse Canada, Canada
AEP Chamber of Commerce and Industry, Portugal
Canadian Consulate Dubai, United Arab Emirates
Alberta Government, Tourism, Parks and Recreation, Canada